CAREER SYNOPSIS

Managing Director + Chief Digital Officer
Coveteur/Great Bowery
2020- 2024

Global Brand Director (NYC, Munich, Paris + London)
Trunk Archive, Gallery Stock, Granted/Great Bowery
2021- 2023

EVP Sales & Brand Partnerships
Pride Media
2018- 2020

Managing Director
vizible/Pride Media
2018-2020

SVP, Brand Partnerships
Pride Media
2016-2018

VP, AP/Publisher, Out
Here Media
2009-2012

Fashion & Luxury Director
Interview Magazine
2007-2009

ASSOCIATIONS + AWARDS

ASSOCIATIONS

EMBA Alumni Council
co-founded + co-lead

Public Speaker + Panelist
Incl. Google 12th Annual LGBTQ+ Marketing & Advertising Symposium and AdAge’s Panel Discussion:  ‘Marketing in the Trump Era’, among many others.

AWARDS

Columbia University Digital Business Leadership Program, 2020
1st prize - Best Digital Innovation, “HiRes”

AdAge A-List
Annual picks of titles pushing publishing forward

GLAAD
Led teams to win multiple GLAAD awards from 2009 to 2020

WPP
‘People’s Choice’ Nominee: Tiffany & Co. and OUT “Love Rings OUT” digital campaign

BIO

Accomplished executive with a visionary transformative leadership style, complemented by an MBA and 15 years of experience in senior management roles. Expert in leading growth strategies across digital platforms and business units, adept in media technologies and use of data, mapping and executing organizational change, and overseeing comprehensive P&L. Demonstrated success in enhancing client acquisition, retention, and expansion plans, achieving remarkable outcomes. A champion for establishing an inclusive work culture, maintaining an exceptional company reputation, and delivering strategies that contribute to substantial organizational growth and prosperity. Rapidly achieves successful outcomes in the most challenging environments.

CORE COMPETENCIES

Leadership and Management. A trusted advisor and confidante to executive teams, board members, colleagues and staff. High-performing and people-centric leader, who excels in identifying, acquiring, and motivating talent. Leads with high emotional intelligence and transforms underperforming individuals into dedicated teams driven to achieve unprecedented results. Establishes and fosters an environment of continuous innovation, learning and collaboration. Led teams of 60+ staff, enhancing team’s capabilities, development, and evolution.

Digital Media Sales. Inherent passion and urgency to monetize partnerships, win new business and ensure client renewals. Keen ability to identify, pitch and win business across multiple media platforms and categories of business. YoY proven success in growing overall revenue by implementing strategic growth plans. Adept in helping brands operate as ‘media companies’ to best communicate with target audiences across media platforms and industries.

Media Technologies and Use of Data. Ongoing evaluation, testing and use of technologies to deliver optimal results internally and for our clients, including use of AI, AdTech, MarTech; and use of qualitative and quantitative data to inform how to best position ourselves in the industry, and to maximize audience engagement and ROI.

Communication and Negotiation. Talented communicator, able to handling complex business decisions and influence senior leadership and clients. Negotiated multi-million-dollar corporate contracts for LVMH, Kering, J&J and P&G and many others.

Luxury & Lifestyle Advertising. Recognized as a valuable and collaborative partner to many brands with deep relationships throughout the fashion, luxury and watch & jewelry industry.

Client Relationship Building. Strategic and thoughtful partner to brands, leading with integrity and a goal of understanding their needs and how to be a part of their success.

Digital Transformation. Strong drive to continuously learn new technologies, adopt them as a practice and utilize them to gain efficiencies and deliver more value to internal teams and clients.

Value Creation and Media Strategy. Skilled in the end-to-end process of conceptualizing, selling, producing and executing ad campaigns using the most apropos technologies, talent, media platforms and strategies to earn millions of views, impressions and engagements for clients.

Project Management and Artist Representation. Exceptionally skilled in the production and optimization of partnerships and campaigns and driving down by-project costs. Equally adept in managing creative and business stakeholder expectations. Discerning and strategic ability to gauge the value of creative talent for brand collaborations and campaign performance. Oversee, on average, 250+ pre- and post-sale partnerships annually.

ATTRIBUTES

Competitive with an urgency to succeed, Collaborative Spirit, Communicative & Strategic, Passionate about Learning, Equitable, Patient & Empathetic Pop-culture informed and Digitally savvy and centric.

Cover Photo: Eric White, @nicecleanwhite